In a significant move to bolster its presence in the European and Middle Eastern markets, Chinese automaker BYD is set to launch its popular Tang SUV in Turkey. Priced at 3.6 million Turkish Liras (approximately $100,719 or 730,000 yuan), the Tang will be the latest addition to BYD’s growing portfolio in the region. This launch comes as part of the company’s broader strategy to expand its product range and solidify its position as a leading electric vehicle (EV) provider in Turkey and beyond.
The BYD Tang, a 7-seater midsize SUV, will be offered in both battery electric (BEV) and plug-in hybrid (PHEV) variants, mirroring the specifications of the model available in the Chinese domestic market. As the second model in BYD’s “Dynasty Series,” following the Qin, the Tang has been a flagship product for the automaker since its debut at the 2014 Beijing Auto Show. Now in its third generation, the Tang has gained a reputation for its advanced technology, spacious design, and eco-friendly performance.
BYD’s Tang sports a sleek modern design with BYD’s signature “Dragon Face” front grille and LED headlights. Inside, it boasts a spacious cabin with a panoramic sunroof and ample legroom in all rows. A 15.6-inch touchscreen takes centre stage on the dash alongside a digital instrument cluster. Driver-assistance features include a 360-degree camera system, blind-spot detection, lane-keep assist, and adaptive cruise control. It also earned a 5-star C-NCAP safety rating.
BYD Tang Dimensions
Measuring 4870/1950/1725mm in length, width, and height, the Tang has a 2820 mm wheelbase and can comfortably seat 7 passengers. It is available in both BEV and PHEV versions.
| Specs | Tang BEV | Tang PHEV |
| Motor | Dual electric motors (all-wheel drive) | Dual electric motors (all-wheel drive) |
| Engine | N/A | 1.5L or 2.0L turbocharged petrol engine |
| Power Output | 517 hp | Up to 489 hp |
| Battery | Blade (LFP) | Blade (LFP) |
| Range | 373 miles (CLTC) | 124 miles (EV only) 621 miles (Total Range) |
| 0-100 km/h | 4.3 seconds | 4.3 seconds |
| Top Speed | 180 km/h (112 mph) | 180 km/h (112 mph) |
This launch is particularly significant as it aligns with BYD’s ambitious plans to establish a strong foothold in Turkey, a key market that serves as a gateway between Europe and Asia. In 2024, BYD announced a $1 billion investment to build a state-of-the-art manufacturing facility in Turkey. With an annual production capacity of 150,000 vehicles, the factory is expected to play a major role in BYD’s global strategy. Not only will it cater to the growing demand for EVs in Turkey, but it will also serve as a hub for exporting vehicles to European markets.
The Turkish factory is a strategic move to circumvent high import tariffs. Currently, Turkey imposes a 40% tariff on imported Chinese vehicles, while the European Union levies additional duties on EVs imported from China. By producing vehicles locally, BYD can avoid these tariffs, making its products more competitive in both markets. This approach also positions BYD to better serve its European clientele, who are increasingly seeking affordable and sustainable mobility solutions.
The launch of the Tang in Turkey underscores BYD’s commitment to accelerating the global transition to electric mobility. As one of the world’s largest EV manufacturers, BYD has been aggressively expanding its international presence, with recent forays into markets such as Europe, Southeast Asia, and Latin America. The company’s focus on Turkey highlights the country’s growing importance as a regional automotive hub and its potential as a key market for EV adoption.
Industry analysts suggest that BYD’s investment in Turkey could also foster stronger economic ties between China and Turkey, particularly in the automotive and technology sectors. The factory is expected to create thousands of jobs, boost local manufacturing capabilities, and contribute to Turkey’s goal of becoming a regional leader in EV production.
As BYD prepares to roll out the Tang in Turkey, the company is likely to face competition from established automakers and emerging EV brands. However, with its reputation and a growing network of local production facilities, BYD is well-positioned to capture a significant share of the Turkish and European markets.
The launch of the BYD Tang in Turkey marks a new chapter in the company’s global expansion journey, reflecting its ambition to lead the EV revolution on a global scale. With its strategic investments and commitment to sustainable mobility, BYD is poised to make a lasting impact on the automotive industry in Turkey and beyond.
